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Front cover adverts.

D.I.Y ADVERT 

This would be my top banner advertisement and is advertising a local DIY store, the store is local, promoting the idea that the newspaper is local. It includes the necessary information such as the address and pictures associated with advertisements.

Bottom Banner Advert

This draft advertisement uses a photograph of an existing Ferry company, the photo despite being relevant does not depict the company very well, with the rust on the side of the boat.

In my second attempt, I decided to promote a new cross channel ferry company "Le Manche". This relates to Portsmouth and it's connection with maritime and sea, as it includes sailings from Portsmouth.

Inside page Advert

This advert gives the feel of local life. A local business being advertised is one of the typical features of adverts. I blended two images together on photoshop, and out a image of a photo of a relatives' car and added in text to make it look like a real car sale.

Webpage Adverts

The Isle of Wight is one of the close easily accessible destinations for people in my local newspaper selling area. I have chosen to create a dinosaur museum poster for the Isle of Wight, by using the dinosaur sculpture that was down Southsea in 2010. I created a badge in photoshop and highlighted that the museum would be enjoyed by Children.

This advert is not of a local company, but instead promoting Spinnaker News, I have used the words important in my paper, and the newspaper slanted with the slightly opaque Spinnaker tower in the background.

Animated banner
I created an animated advert for my web page, as I found that many real  online newspapers, and websites in general use animated adverts to attract the attention of the visitor.

I created this through stop frame animation, and created a series of separate images and creates a GIF animation through photoshop. In photoshop I could fine tune the smoothness of the animation, and make any changes needed.

Then finally I brought the GIF animation into Adobe Flash, which is a industry standard piece of animation software, and used by advertisers. i imported the GIF to the stage and then exported it to a .mov file to be compatible on a Loop with Quicktime. Then I put it onto iPhoto and imported it as a movie to iWeb.