What area does it sell in?
...to sport.
The contrasting genres may appeal to completely different audiences but the inclusion of both of them makes it a more appealing paper to buy.
Also the large area it sells in allows a reasonably large community to get involved in The News giving 'average joe's' a claim to fame.
The Portsmouth Community page demonstrates the importance of community in local newspapers. The range shows how large the area is of 'The News' coverage. From Portsmouth to small regions like Meon, the appeal is even broader.
Here is the general area in which 'The News' sell on a map.
'The News' for Portsmouth has three editions (Portsmouth, Fareham and Gosport, Havant and Waterlooville) and costs 45p per issue, in comparison a local newspaper cost almost half of that of say something like a leading national Broadsheet like the 'Guardian' but that unlike most local papers have more news quantity and less third party attributions.
The weekly Monday to Saturday circulation for paid editions of The News is around 48,191.
No comments:
Post a Comment